Our Essence
“Rooted in the rich soil of Saudi heritage, Etmar was founded to celebrate the date — not merely as a fruit, but as a cultural icon, a symbol of hospitality, and a gift of nature. Since 1999, we have dedicated ourselves to perfecting the art of date curation and presentation, blending tradition with refined elegance.”
In a world full of dates, Etmar stands apart. We don’t just sell a product — we craft an experience rooted in heritage, refined by elegance, and driven by purpose.
OUR STORY
Etmar was founded in 1999. What began as a modest pursuit quickly evolved into a passionate mission: to elevate the humble date from a staple of tradition into a symbol of refined taste and cultural prestige.
Each date is hand-selected. Each box is designed to speak a visual language of generosity and sophistication.
Our Vision & Mission
We aim to enhance the cultural and economic value of dates by offering products that embody purity, tradition, and elegance. And to be recognized as global reference in luxury dates — a symbol of excellence, authenticity, and Arabian generosity.